Art as Ethical Fashion
My partnership with the socially conscious fashion label ShopVida began a year ago when I decided to pursue a long-held desire to print some of my favourite photographic images onto textiles. I began with the design Light Fantastic which is a photograph taken while walking in Friston Forest East Sussex in the spring of 2008. I decide to have it made into a 100% modal scarf in order to show off the artwork. The scarf was a present for my mother who loved its sheer floaty quality not to mention the design.
Modal is a type of viscose/rayon made from beech trees specifically the European Schneider Zelkova tree and is both soft and hard wearing.
I chose to work with ShopVida because of their commitment to ethical production and their sustainable business model; they provide both a living wage for their workers and a basic education in English and Maths in countries where education is not available to everyone this is especially beneficial to women in countries where they have low status and restricted access to education and other opportunities. By using POD (print on demand) textile waste is decreased.
I hold some items in stock if I don’t have what you want I can order the item for you or you can order directly from the Vida Voices site the Light Forest dolman sleeved top is available from ShopVida. In stock items take 3-14 days to arrive others take approximately six-eight weeks, items ordered from Vida offer free US shipping.
Vida means life learn more about their partnership with makers and designers here.